Journal

Evidence, experiments, and thinking from the VOD lab — built to earn trust over time.

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All (21)Research Papers (3)Insights (3)Design Thinking (3)AI (3)Human Behaviour (3)Case Studies (3)Experiments (3)

Experiments

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Experiments · 5 November 2025

Open Prototype: Testing Offline-First Onboarding Flows

We tested whether sovereign, offline-first onboarding could feel as clear as cloud-default patterns — without hiding the trade-offs users actually care about.

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Experiments · 14 August 2025

Spatial Wayfinding Without Screens: A Lab Note

Can a workplace experience orient visitors using material cues alone — before anyone opens an app? We built a room-scale test to find out.

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Experiments · 23 May 2025

Variable Reward Loops We Refused to Ship

We prototyped engagement patterns common in consumer apps and tested them against our values commitments. Three stayed in the lab — deliberately.

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