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Evidence, experiments, and thinking from the lab.
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All (21)Research Papers (3)Insights (3)Design Thinking (3)AI (3)Human Behaviour (3)Case Studies (3)Experiments (3)
Experiments
Show allExperiments · 5 November 2025
Open Prototype: Testing Offline-First Onboarding Flows
We tested whether offline-first onboarding can feel as clear as cloud-default patterns, without hiding the trade-offs.
ReadExperiments · 14 August 2025
Spatial Wayfinding Without Screens: A Lab Note
Can a workplace experience orient visitors using material cues alone — before anyone opens an app? We built a room-scale test to find out.
ReadExperiments · 23 May 2025
Variable Reward Loops We Refused to Ship
We prototyped engagement patterns common in consumer apps and tested them against our values commitments. Three stayed in the lab — deliberately.
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