Journal
Evidence, experiments, and thinking from the VOD lab — built to earn trust over time.
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All (21)Research Papers (3)Insights (3)Design Thinking (3)AI (3)Human Behaviour (3)Case Studies (3)Experiments (3)
Research Papers
Show allResearch Papers · 12 November 2025
The Cost of Assumption: Why We Prototype Before We Spec
Specification documents feel productive. Prototypes reveal whether the problem is worth solving at all — before teams commit months of build time.
ReadResearch Papers · 4 September 2025
Measuring What Matters: Outcome Metrics in Experience Research
Vanity metrics and activity counts tell teams they are busy. Outcome metrics tell them whether people’s lives improved. Here is how we define and track the difference.
ReadResearch Papers · 18 June 2025
Context Over Convenience: A Field Study Framework for Physical-Digital Products
Lab studies reveal usability. Field studies reveal reality — where environment, social pressure, and habit reshape every interaction you thought you understood.
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