Journal

Evidence, experiments, and thinking from the VOD lab — built to earn trust over time.

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Design Thinking

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Design Thinking · 2 October 2025

Converging Without Closing: The Second Diamond in Practice

Teams treat convergence as a single meeting. The second diamond asks for disciplined narrowing that still leaves room for evidence to change the decision.

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Design Thinking · 29 July 2025

Service Blueprints for Products That Live in Space

Screen-first teams blueprint digital flows. When the product includes environment, staff, and physical objects, the blueprint must span every visible and invisible layer.

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Design Thinking · 11 May 2025

Problem Framing Before Pixel Pushing

Most briefs arrive as solutions. Problem framing turns them back into questions worth answering — with evidence, constraints, and success definitions everyone can see.

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