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Evidence, experiments, and thinking from the VOD lab — built to earn trust over time.
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Human Behaviour
Show allHuman Behaviour · 14 October 2025
Intent vs. Impulse: Designing for Voluntary Engagement
Variable rewards and urgency cues drive short-term clicks. Voluntary engagement — chosen, informed, repeatable — is what durable products are built on.
ReadHuman Behaviour · 22 August 2025
Cognitive Load in Hybrid Physical-Digital Environments
People do not experience apps and spaces separately. They experience total cognitive load — and most products ignore half of it.
ReadHuman Behaviour · 27 March 2025
The Ethics of Nudging: When Persuasion Becomes Manipulation
Nudging can help people act on their own goals. It can also override those goals for someone else’s metrics. The difference is values, not technique.
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