Journal
Evidence, experiments, and thinking from the VOD lab — built to earn trust over time.
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All (21)Research Papers (3)Insights (3)Design Thinking (3)AI (3)Human Behaviour (3)Case Studies (3)Experiments (3)
Case Studies
Show allCase Studies · 30 September 2025
From Alert Fatigue to Signal Clarity: A Healthcare Dashboard Study
Clinicians were dismissing alerts before reading them — not because they were careless, but because the system trained them to ignore noise. How we rebuilt signal without adding screens.
ReadCase Studies · 8 July 2025
Rebuilding Trust in an Enterprise Platform Rollout
A phased migration broke more than workflows — it broke confidence. Recovery required admitting what failed, fixing operations, and redesigning communication as carefully as interface.
ReadCase Studies · 2 April 2025
When Brand and Product Need to Speak as One System
Marketing promised a premium, human experience. The product delivered efficient but cold utility. Closing the gap required one narrative arc across touchpoints — not a rebrand alone.
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