Journal
Writing from the community.
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All (21)Research Papers (3)Insights (3)Design Thinking (3)AI (3)Human Behaviour (3)Case Studies (3)Experiments (3)
Insights
Show allInsights · 21 October 2025
When Retention Is the Wrong North Star
Retention is treated as proof of product-market fit. Sometimes it is proof that leaving is harder than staying, and that is a very different story.
ReadInsights · 7 August 2025
The Quiet Power of Consistent Interface Language
Teams chase novelty in visual design while ignoring the vocabulary users read every day. Consistent language is one of the highest-leverage trust investments available.
ReadInsights · 15 April 2025
Design Debt Compounds Faster Than Technical Debt
Engineering debt is tracked in backlogs. Design debt hides in inconsistent patterns until every new feature takes twice as long and users feel the product fraying at the edges.
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